What to include on your website as a social media manager
If you're a freelancer working as a social media manager, content creator, brand strategist, or marketing consultant, and you plan on creating a landing page that will not only look good, but actually book you clients, here are the 7 things you should include. Plus a little bonus tip at the end, that might be the most important of all of them.
BTW, I’m a web designer who offers both website templates and custom projects, so if you feel like you might need some help with creating your website, you’ll find all the info below.
1. Address the problem(s) your clients face right now
The goal is to make your potential clients feel seen and understood. Make them think "Oh, this person really gets me". Don't mention only the facts, but also the feelings. Be as specific as you can. Here's an example: instead of
"People aren't buying your products."
write something like
"You post every day. You spend two hours editing one reel, and even when you get a decent number of views, likes, and comments, people still don't click that link in your bio to visit your store".
But don't end it there - that just leaves your client with "Yes, and there's nothing I can do about it". Mention a few potential causes of those problems - this shows your expertise and builds trust. And what's most important - it tells a potential client, "Hey, maybe this person can solve my problems".
2. Specify how you can help
Describe your services so that the person understands very clearly what you can and can't do for them. It's important that you use the language that your target client will understand, so if you're targeting people with zero knowledge about social media marketing, it's a good practice to briefly explain the specialized terms you use. A quick example: instead of
"audience segmentation and targeted content strategy"
maybe you can go for
"I will help you clarify your target audience and create a strategy tailored to that audience, instead of trying to reach everyone on the internet."
Include the prices as well. If your prices are very custom, at least include the range or "starting from…". People will ask about it, and there's really no need to be mysterious about it. It makes everything easier for both you and your potential clients.
3. Describe the process
Show your clients how working with you looks from the very beginning to the very end. Be specific, and again: choose the language appropriate for your target group.
4. Show your work
I know this is super hard if you're just starting, but even if you don't have any client work yet, try to show something. That can be, for example:
how you grew your personal account,
content you created as part of your studies,
a case study of how you'd approach strategy for a specific type of industry.
Once you have your first client results, it's easier. Highlight the numbers, always keeping in mind what's most important for your target customers: would it be engagement rate? outbound clicks? number of new followers?
5. Include testimonials
Again, this is something you can do only after your first client work, so if you don't have any testimonials yet, don't stress about it too much. Everyone needs to start without them - that's just how it works, so don't let it stop you. Keep in mind, though, that that's something that boosts your credibility, so remember to always ask your clients for a short testimonial.
6. Answer the questions
An FAQ section is extremely useful. If you keep getting the same questions all the time, just put them here (spoiler: it doesn't mean that all of them will disappear, people will still ask you about the things you have very clearly written on your website, but at least you can reduce the amount lol).
Creating the FAQ at the beginning can be a little confusing, because if you don't have any clients and you're just starting, you probably also don't get questions frequently. But there will be questions, so what I would recommend doing is just reading everything you covered and trying to think, "What would my target client find unclear here? Is there something I didn't mention?" Another great practice is showing your website to another person, preferably someone who's not from your industry. Ask them what questions or doubts they would have after reading it.
7. Show them the next steps
If a person is considering working with you, you need to make the booking process as smooth for them as possible. Don't make them think "Okay, cool, so what do I do now?" I would say a call-to-action is one of the most important elements of each website if you want to book clients. Create a contact form, link your booking page, or even write a simple "Contact me via email with X, Y, and Z". Always mention when they can expect an answer from you (and choose something that you can realistically stick to - maybe saying that you reply within an hour is not the greatest idea long term).
Bonus tip: stay authentic
Oh my goodness, I can't stress that enough. That's something that I will always advise, no matter the industry, so if you've read other posts on my blog, you're probably tired of this already.
But here's the truth, and I'm gonna hold your hand while I say this: you're not the best in your industry. You probably don't have skills that are so unique that people are gonna fight for them. I mean, congrats if you do, genuinely, but that's not the case for most people. There will always be someone better. Or someone more affordable.
A very important part of why people will want to work with you specifically is because you're you. Because your vibe matches your client's vibe. So don't be afraid to show your personality. And of course, that doesn't mean making the whole website about yourself - everything I mentioned above is super important, and you should always keep your target customer in mind, but try to put just a tiny bit of who you are behind it. Don't be afraid to joke or to use slang language - just make sure that's something your target group will understand.
I feel like that's especially important nowadays, with every single paragraph being written by AI. So, however cringe that might sound, just be yourself.
Check my website templates
Want to work together?
If you feel like we can be a good match, you can check my services. I offer custom website projects, as well as help with existing websites.
The Social Studio, the very first template in my store, is a bold, editorial website, perfect for marketing agencies, social media managers, freelancers, and all types of remote, service-based businesses.
It’s a one-page website, which makes it easy and quick to set up, even for beginners.